Increasing Occupancy Rates for a Senior Housing Company

Case Study

Project Overview

When a real estate company with over 40 active adult properties approached TruNorth, they struggled with flatlining lease-ups and lackluster performance across their portfolio. By taking the time to understand each property’s unique needs and working closely with the property managers, we created a tailored strategy that drove results and helped them achieve their leasing goals.

Key Metrics

TruNorth’s results-driven approach has enabled our clients to achieve exceptional leasing outcomes for their buildings. Our team is committed to reducing cost-per-conversion and driving qualified leads through a multi-channel approach.

40+

Properties served

38%

Reduction in cost/conv.

Objective

When a real estate company with over 40 active adult properties approached TruNorth, they struggled with flatlining lease-ups and lackluster performance across their portfolio. By taking the time to understand each property’s unique needs and working closely with the property managers, we created a tailored strategy that drove results and helped them achieve their leasing goals.

SETTING THE FOUNDATION

DATA-DRIVEN STRATEGY

First impressions last, so we make sure that every detail counts. Our team’s relentless multi-channel optimization process allows us to maximize ad budgets and acquire better-quality leads without increasing costs. Our industry-leading digital marketing strategies consistently deliver higher conversion rates and more leads than traditional marketing methods. By prioritizing conversion-focused ad efforts, we generate value for you and your team, ensuring faster ROI and peak performance.

MAKING AN IMPACT

GROWTH THAT KEEPS GROWING

Through a continuous commitment to optimization and cost-effective conversion strategies, we witnessed rapid portfolio recovery. Our efforts not only outpaced move-outs at existing properties but also resulted in new properties filling up well ahead of industry standards. One new property grew from 0 to 97% occupancy within 8 months! Through meticulous attention to detail and data-driven decision-making, we have consistently propelled growth and fostered continuous improvement across the board.

RESULTS THAT SPEAK FOR THEMSELVES

icon quote

“The United Group Team has been very receptive to our full-funnel thinking.

We are now working with them to optimize the property websites’ user experience and ways to improve the team’s qualification process.

We want to close the loop from click to contract with re-envisioned reporting.

Jeff Marchesiani

Founder & CEO

98%

increase in form conversions to feed the pipeline

85%

occupancy rate across established properties

76%

of the properties have seen growth in occupancy

38%

reduction in the advertising cost-per-conversion

THE TRUNORTH DIFFERENCE

At the core of our approach is a commitment to knowledge-sharing and transparency. Our dedication to our clients goes beyond the superficial as we strive to become trusted business advisors who are fully invested in producing measurable results. We recognize that building successful long-term partnerships requires more than just delivering short-term gains. Instead, we aim to offer enduring value to our clients, ensuring that you always have a clear understanding of our strategies, decisions, and the rationale behind them.