Optimizing Website and Service Offerings for an IT Management Company
Case Study
Case Study
Through the efforts below, TruNorth successfully boosted the client’s digital footprint, leading to a substantial increase in clicks and generating qualified leads.
Leads generated
Increase in clicks
Our primary objective was to fortify the client’s digital presence and augment their lead-generation capabilities. At TruNorth, we successfully achieved this through a comprehensive approach that encompassed website redevelopment and optimization, strategic content creation, and targeted advertising campaigns. These marketing enhancements, coupled with our efforts to refocus their sales pipeline and educate them on identifying quality leads within their network, led to a remarkable transformation in their business.
DEFINING QUALITY
“Marketing Agencies” would get you the conversion and consider their job done. TruNorth expertly redefined the client’s lead qualification process, ensuring perfect alignment with their business objectives and seamless integration with their sales workflow and CRM systems. Utilizing advanced analytics, TruNorth empowered the client to prioritize leads with precision, allowing them to concentrate their resources on high-potential opportunities and significantly maximize their conversion rates.
Strategic SEO and Google Ads Success
TruNorth executed tailored Google Ads campaigns and persistent SEO optimization techniques, dramatically increasing the client’s online visibility and driving relevant traffic to their website. By By aligning content with key industry trends, TruNorth positioned its clients as thought leaders, boosting their credibility and attracting high-quality leads. Our strategic enhancements included refining meta descriptions and tags, optimizing on-page content, and improving indexing and schema markup. These efforts ensured the client’s website ranked higher in search engine results and stood out with compelling, informative snippets.
“TruNorth Advisors isn’t a vendor, they’re a true extension of our team. Their partnership helped us refine our online presence, sales process, and lead generation – a true all-in-one success story.”
- National MSSP
Increase in impressions
Increase in click-through rate
Higher average search appearance
Of conversions became SQLs
At TruNorth, we set a new industry standard emphasizing business-first demand generation solutions that combines our years of business experience, willingness to share knowledge, and transparency. IN the case of this particular situation, we quickly identified inefficiencies in their sales process and collaborated closely to establish a new sales workflow within their existing CRM. Through partnership and continuous education efforts, we trained their sales team to identify high-quality leads, propelling their business to the next level.
We don’t play guessing games—our solutions are driven by real-time data and analytics. For this client, we became their trusted virtual CMO and source for SEO, website updates, and content creation. Beyond providing marketing solutions, our dedication to understanding their business enabled the client to distinguish themselves from competitors and achieve outstanding results.