Two tall apartment buildings rise on either side, converging toward the sky, with a bright sun setting between them and casting a golden glow. The perspective is from ground level, looking upward.

TruNorth Advisors

The Smart Choice

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Why Hiring Us Is Smarter Than Hiring a Marketing Employee

Hiring one digital marketing employee may seem like the logical step forward. But when you do the math — and look at the outcomes — it becomes clear that investing in a multi-disciplinary team like TruNorth Advisors yields greater results, more accountability, and a significantly better ROI. We’re not just another vendor; we function as a partner embedded in your success.

The False Economy of a Solo Hire

Typical Hire: Digital Marketing Specialist

  • Base Salary: $80,000
  • Benefits: $18,000 (health, taxes, etc.)
  • Overhead: ~$12,000 (workspace, tools,
training, software)
  • Total Cost: $110,000+ annually
Our services start at just $60,000/year

For that cost, you’re likely getting a generalist who can try to wear many hats, but can’t match the specialization of an entire team.

“TruNorth is the driver to make sure we move this thing down the field.”

- Steve Humble, President of Creative Home Engineering

What TruNorth Brings to the Table

Standard Services in Your Monthly Engagement:

Executive-level insights to guide budget allocation, brand positioning, and long-term growth.

Real-time optimization across Google Ads, YouTube, and programmatic platforms.

On-site and off-site technical SEO, content planning, UX consultation.

Landing page testing, audience segmentation, and performance analytics

Data transparency with KPI tracking across sales, conversions, and media efficiency.

We don’t stop at the click. We analyze who called, what was said, and how well your team converted.

You’re not hiring one person — you’re hiring an ecosystem of digital excellence.

The question isn’t whether one person handle your marketing. The question is why would you make them?

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The Results Speak Louder Than Spend

Most internal hires don’t get past “setup mode” for the first 90 days. TruNorth activates in days, not months. We’ve worked with over 40 organizations to align their marketing with real-world performance metrics — not just impressions and click-through rates, but qualified leads, sales insights, and revenue outcomes.

Category

In-House Hire

Annual Cost

$110,000+

Starts at ~$60,000/year*

Strategic Oversight

Limited (self-led)

Included

Platform Specialization

Generalist (1-2 platforms)

Team of Experts

Sales Integration

Rarely Implemented

Standard practice

Reporting & Accountability

Internal, limited tools

Cross-platform dashboards

Scalability

Single person bandwidth

Immediate flex team

Hiring for results, not headcount

A generalist might know how to run an ad or send an email.
We know how to turn a budget into measurable business outcomes.

Hiring TruNorth means skipping:

  • The recruitment process
  • Onboarding time
  • Tool licensing
  • Training
  • Single points of failure

Instead, you get:

  • Immediate access to a tested team
  • Broad-spectrum digital expertise
  • Sales + marketing integration
  • Flexibility to scale up or down

Your growth deserves more than a guess-and-check marketing approach. With TruNorth, you get strategy, execution, accountability, and performance — all for less than the cost of a single internal hire.

This Isn’t a Fair Fight —
It’s a Smarter Decision

Reach Out Today

Contact us for a free review of your digital landscape so we can tailor our solutions to your business needs.

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