TruNorth Advisors Transforming The Hidden Door Store's Ecommerce Strategy into a Revenue Growth Engine

Project Overview

The Hidden Door Store (HDS), a niche provider of customizable hidden doors, faced significant challenges in scaling its e-commerce business. Declining organic traffic, rising competition, and inefficiencies in their sales funnel threatened their market position. TruNorth Advisors was brought in to develop a comprehensive strategy to turn these challenges into opportunities for growth.

Key Metrics

20%+

YoY Revenue Growth

25%

Increase in Lead-to-Sales Ratio

10x

Return on Ad Spend (ROAS)

Objective

The primary objective was to address The Hidden Door Store’s challenges—declining organic traffic, decreased purchases, and rising competition—through an overarching, end-to-end strategy. We provided a wide range of services, including a full website redesign, SEO and PPC optimization, marketing automation, content creation, and much more to optimize each stage of their customer journey. By improving conversion rates, increasing ad efficiency, and streamlining operations, we aimed to transform their e-commerce business into a revenue-generating engine and drive sustainable growth.

END-TO-END OPTIMIZATION

You're Only as Strong as Your Weakest Link

Understanding that a successful e-commerce strategy is only as strong as its weakest link, our approach was holistic. We focused on optimizing every aspect of the customer journey, from the initial website interaction to the final purchase, ensuring that each touchpoint was perfectly aligned to drive maximum value.

Key Takeaways:

New Website Development: We redesigned the HDS website to create a seamless user experience, reducing friction and improving conversion rates. The new site was also optimized for better performance in organic and paid search.
Marketing Automation: Implementing cutting-edge automation tools allowed us to streamline processes, ensuring that no sales opportunity was missed and that follow-up was timely and effective.

STRATEGIC GROWTH THROUGH INSIGHTS

Turning Data into Dollars

Our strategy was guided by data at every step. By closely analyzing performance metrics, market trends, and customer behavior, we crafted targeted strategies that not only addressed HDS’s immediate challenges but also laid the groundwork for sustainable long-term growth.

Key Takeaways:

Content & Media Production: We boosted HDS’s content strategy with high-quality video and photography, amplifying their reach and engagement across all channels—search, social media, and email marketing.
Paid and Organic Search Improvement: By refining PPC campaigns and enhancing SEO efforts, we reversed declines in both areas, leading to improved visibility and a significant increase in ROAS.

Having worked with several different marketing firms over the years we were a skeptical client because the other firms always made us feel like a number. But TruNorth is different.

We think of them as partners, not vendors, and we would strongly recommend them to anyone.

Steve Humble

The Hidden Door Store CEO

20%+

Margin Growth through Increased Average Order Value

20%+

YoY Revenue Growth

28%

YoY Increase in New Users

5%

YoY Increase in Avg. Search Position

The TruNorth Difference

At TruNorth Advisors, we believe that marketing is not just a cost center—it’s a powerful growth engine. Our unique approach combines transparency, education, and a deep commitment to our clients’ success. We don’t just deliver short-term gains; we build long-term partnerships by ensuring that every strategy, decision, and action is aligned with your business objectives.

What Sets Us Apart:

Knowledge Sharing and Transparency: We empower our clients by sharing our expertise and providing clear, actionable insights into every aspect of our strategy.
Commitment to Results: We view ourselves as trusted advisors, fully invested in driving measurable, sustainable growth for your business.
Holistic Approach: From initial strategy to execution and optimization, we ensure that every element of your marketing funnel is fine-tuned to deliver maximum ROI.

By partnering with TruNorth Advisors, The Hidden Door Store transformed their e-commerce strategy, turning challenges into opportunities and achieving significant, sustainable growth.