Data Scientist Working on computer at a NOC operations center

Optimizing Website and Service Offerings for an IT Management Company

Case Study

Project Overview

TruNorth collaborated with a top IT service provider to revamp their online presence and enhance their digital marketing strategies. With a focus on improving their technical SEO, organic search position, and Google Ads presence, we aimed not only to improve the client’s website performance but also to redefine their sales process and lead qualification criteria.

Key Metrics


Leads generated


Increase in clicks


The primary goal was to bolster the client’s digital presence and lead-generation capabilities. TruNorth accomplished this by enacting a comprehensive approach that encompassed website redevelopment and optimization, strategic content creation, and targeted advertising campaigns. Alongside these marketing improvements, TruNorth refocused their sales pipeline and aimed to educate on identifying quality leads in their network. 



TruNorth collaborated closely with the client to define and refine their lead qualification process, ensuring that it not only aligned with their business objectives but also integrated seamlessly with their sales workflow and CRM systems. By leveraging analytics, TruNorth helped the client prioritize leads effectively, enabling them to focus their resources on high-potential opportunities and maximizing their conversion rates.

Computer scientists at a data operations center



TruNorth implemented customized Google Ads campaigns and persistent SEO optimization techniques for this client, resulting in increased online visibility and relevant traffic to their website. By aligning content with key industry trends, TruNorth helped establish the client as thought leaders in their field, boosting their credibility and attracting high-quality leads. TruNorth refined meta descriptions and tags, optimized on-page content, and improved indexing and schema markup to ensure the client’s website ranks higher in search engine results and stands out with compelling and informative snippets.


icon quote

“TruNorth Advisors isn’t a vendor, they’re a true extension of our team. Their partnership helped us refine our online presence, sales process, and lead generation – a true all-in-one success story.”

- National MSSP


Increase in impressions


Increase in click-through rate


Higher average search appearance


Of conversions became SQLs


We are setting a new standard in the industry by creating solutions that hinge on the power of education and transparency. Based on the needs of our client, TruNorth was able to quickly identify inefficiencies within their sales process and work alongside them to establish a new sales workflow within their existing CRM. Through partnership and continuous education efforts, they were able to train their sales team to identify quality, propelling their business to the next level.

We don’t play guessing games – our solutions are driven only by real-time data and analytics. For this client, we became their trusted source for all things SEO, website updates, and content creation. In addition to relying on us for marketing solutions, they were able to monetize our dedication to understanding their business as if it were our own, which enabled the client to set themselves apart from competitors.