Increasing Brand Visibility and Driving Quality Leads for an IT Solutions Provider
Case Study
Case Study
Dewpoint, a leading IT services provider, faced challenges bringing in marketing-qualified leads, limiting new client growth. TruNorth, in collaboration with Dewpoint’s VP of Marketing and Business Development and marketing team, identified key opportunities for improvement.
Key challenges and opportunities included the lack of cohesive brand identity, poor web visibility, and an ineffective lead-generation process. These obstacles limited Dewpoint’s ability to attract new leads and convert them into sales opportunities.
Net New SQLs/Month
Decrease in Cost per Conversion
In Sales Pipeline
The primary goal was to tackle Dewpoint’s challenges, including fragmented brand identity, low web visibility, subpar user experience, and ineffective lead generation. Our comprehensive marketing strategy included a complete website overhaul, SEO and PPC optimization, tailored messaging, and targeted content creation. Every stage of the customer journey was analyzed and optimized for maximum impact.
We aimed to transform their business into a qualified lead-generating engine and drive engagement in a competitive and saturated industry.
Landing Page Redesign for Maximum Conversions
Landing pages were redesigned to improve user experience, aesthetics, and conversion rates. Using A/B testing, heat mapping, and user feedback, we refined each element to guide visitors toward key actions. Optimizing calls-to-action, simplifying navigation, and enhancing page speed led to a significant boost in conversions. Our efforts to better user experience were proven successful with an increase of 28% in engagement time.
With a distinctive brand identity, including a new messaging framework, Dewpoint ads were created to be visually compelling, persuasive, and tailored to Dewpoint’s target market. Our approach combined engaging visuals with clear, impactful messaging, ensuring that each ad served a specific purpose in driving leads.
At TruNorth, we view your business as if it were our own. We aim to understand your customers, and their inner dialogue, propelling your brand forward by keeping your business one step ahead of your competition.
Building Authority and Driving Organic Traffic
Driving organic traffic to Dewpoint’s site proved a significant improvement in brand identity and web visibility. But TruNorth efforts do not stop at the first sign of success. We helped tailor a content strategy that would grow a consistent engagement and help position Dewpoint with authority.
Regularly published blog posts, whitepapers, and social updates were designed to engage the audience and position Dewpoint as a thought leader in the industry.
With the growing engagement among new Marketing Qualified Leads (MQLs), quality nurture campaigns were developed to maintain momentum. We looked at Dewpoint’s Customer Relationship Management (CRM) system and quickly identified inefficiencies in their sales process. We collaborated closely to establish a new sales workflow within their existing CRM and helped migrate their process from Hubspot to Salesforce.
TruNorth was able to work with us and guide us from an immature marketing program to a mature marketing program. Their leadership and industry knowledge provided a tremendous difference in the speed to market we were able to achieve.
Matt Scott
VP Sales, Marketing, & Business Development
Higher CTR than Industry Average
Improvement in Average Position
Increase in Engagement Time
in Sales Pipeline
At TruNorth we quickly identified inefficiencies in the sales process and collaborated closely to establish a new sales workflow within their existing CRM. This allowed us to stop inefficiencies in their tracks to set them on a new path of quality leads and SQLs, propelling their business to the next level.
Our solutions are always driven by real-time data and analytics. For this client, we became their trusted virtual CMO and source for lead generation, website redesign, and customer relationship management. Beyond providing marketing solutions, our dedication to understanding their business enabled the client to redefine their goals, and distinguish themselves from competitors.