Driving Sustainable Organic Growth with AI-Focused SEO
Case Study
Case Study
The search landscape is evolving faster than ever. With AI-driven search results reshaping visibility and traditional ranking factors still at play, the challenge isn’t just to “get traffic”; it’s to get the right traffic and convert it.
At TruNorth Advisors, we’ve developed an SEO approach that merges the best of both worlds: time-tested fundamentals and forward-looking AI-aware strategies. Over the last year, we’ve applied this methodology across multiple industries, from e-commerce to IT services, delivering consistent, measurable growth in both traffic and conversions.
Our SEO strategy begins with a deep technical audit, ensuring that every page of a site can be found, indexed, and understood by search engines. From there, we focus on high-value keyword targeting, content that serves the user’s journey, and conversion rate optimization to turn visitors into customers. All of this is monitored using Google’s own data (Search Console, Analytics) for the most accurate insights, rather than relying solely on third-party tools.
(Last 3 Months vs. Previous Year – Google Search Console)
Click increase across multiple markets
Impression increase into competitive keyword spaces
Increases in organic conversion rates across portfolio
To create a replicable SEO framework that could:
Optimize site health first
We start with a detailed technical audit that addresses site performance, crawlability, structured data, and indexation; making sure search engines can find and understand every important page. This technical groundwork not only helps rankings but also ensures visitors have a fast, seamless browsing experience once they arrive.
Focus on high-value intent
Ranking for the right terms is more valuable than ranking for the most terms. We identify high-intent, high-value keywords, optimize existing content to better serve them, and create new content hubs around related searches. This balance of proven SEO best practices with AI-aware strategies positions our clients to capture visibility in both traditional listings and emerging SERP formats like AI Overviews.
Guide visitors to convert
Traffic without conversions is wasted opportunity. We integrate conversion rate optimization (CRO) into every SEO campaign; refining page layouts, calls-to-action, and user flows so that once visitors land on the site, they’re guided toward taking the next step. This alignment of SEO and CRO ensures our work delivers measurable business outcomes, not just higher rankings.
Luke Ford
CEO & Founder of My Computer Works
More search visibility in competitive markets
Organic clicks within a year of SEO & CRO improvements
Place improvement in avg. position for high-value terms
What makes our approach different: