Building a Multi-Channel Growth Engine in a Crowded Market | SEO & PPC
Case Study
Case Study
For third-party computer repair companies, digital marketing is a high-stakes game. Paid search is competitive, organic rankings are saturated, and cost-per-clicks are on the rise. Our client came to us with a clear objective: generate more leads, lower acquisition costs, and reduce dependence on a single channel.
Our previous success with their Google Ads made it clear the channel could perform, but it also revealed the risk of relying too heavily on paid traffic alone. They needed a plan for smarter, more balanced growth. We introduced our client to an SEO and content marketing strategy, positioning the brand for continued performance while breaking through a congested search environment.
Sales Increase
Increase in Key Events
Decrease in Cost Per Conversion
The computer repair industry is saturated with national players and local providers vying for visibility in both organic and paid search. Our client had already seen some success in Google Ads, but the cost and competition made it clear that paid media alone couldn’t fuel long-term growth.
They needed a comprehensive demand generation strategy that could:
Our Approach
We started with what worked: Paid Search. As the highest-converting and most intent-driven channel, it was the logical launch point. But performance alone isn’t enough, especially in a vertical known for volatility.
We built high-converting landing pages, tightly aligned keyword groups, and optimized bidding strategies to drive volume while keeping CPA low. The campaign quickly gained traction, delivering a strong flow of qualified leads and positioning the brand at the top of the funnel.
Driving Trust & Discovery
With early paid wins secured, like a 75% decrease in cost/conv, we turned our focus to organic growth. A full SEO audit uncovered technical gaps, while competitive analysis identified underserved keyword opportunities. Our approach included:
This work paid off, with the brand appearing in AI Overviews, featured snippets, and on the first page of Google for target search queries, earning visibility without paying for every click. Efforts led to a 23% increase in organic sessions YoY.
Luke Ford
CEO & Founder of My Computer Works
Decrease in Cost Per Conversion
Increase in Sales
Increase in Engagement Time Per Session YoY
Increase in Organic Sessions YoY
Together, these outcomes reflect a multi-channel strategy firing on all cylinders, where paid, SEO, and content marketing all reinforce one another. With a foundation of performance from paid media, we’re now scaling organic growth while leveraging emerging opportunities—like AI-driven SERPs—to stay ahead of the curve.
What Sets Us Apart:
By partnering with TruNorth Advisors, our client transformed their channel mix, turning challenges into opportunities and achieving significant, sustainable growth. Learn more about how we’re Driving Growth in E‑Commerce & Direct-to-Consumer Brands.