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Sep 4, 2024

The Vital Importance of Understanding Your Audience

Every brand or business has a specific audience it is trying to reach. Rarely is any given product or service universally appealing. If you are skeptical, consider that even ice …

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Aug 1, 2024

Top-Funnel Metrics Don’t Define Success: Why Conversions Matter More Than Clicks

If you’ve ever scrolled through social media, you’ve likely seen users “like” or click on content without fully engaging. This kind of surface-level interaction may inflate your engagement numbers, but …

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