Who We Are
TruNorth Advisors is a company composed of seasoned business strategists, having navigated countless market landscapes. With a deep understanding of consumer behavior, industry trends, and cutting-edge marketing strategies, we offer a clear roadmap to success. As a Google Partner, we are recognized for our expertise in Google Ads and our ability to help you get the most out of your campaigns.
We share our experience and counsel through honest and transparent relationships as if your business were ours. Our team is founded on accountability and a relentless pursuit to be better.
Joel’s fascination with improving business performance has shaped his career and earned him national recognition in the digital space. Known for achieving tangible outcomes, he prides himself on driving measurable growth and innovation. Beyond his professional pursuits, Joel serves on the Phoenix Art Museum Board of Trustees, has led the Men’s Arts Council as its President, and remains deeply dedicated to enriching his community.
Jeff is passionate about building companies to be the best they can be for both customers and employees. With over a decade of experience at the forefront of marketing strategy for global companies, Jeff has embraced the evolution of digital marketing, focusing on optimizing platforms and channels to create valuable user and customer experiences. Driven by a commitment to improvement, Jeff is dedicated to finding innovative solutions to challenges and making the world a better place.
Allison has spent her career building marketing initiatives to lead to overall success through data-driven strategies. She has led strategies and teams within complicated organizations with a multitude of key stakeholders and individual goals, driving projects and plans forward to meet goals and KPIs.
Experienced in data-driven strategies and performance marketing, Adam specializes in paid advertising, SEO, and attribution. He excels at creating and implementing campaigns that enhance brand visibility and drive results. With a strong focus on optimization and tracking, Adam ensures every marketing effort delivers measurable outcomes.
Emily describes herself as a chaos coordinator, striving to embrace and explore the differences we each bring to the table and the power of working as a team. She understands the value of process while respecting the instances that require exception. With degrees in both graphic design and project management, Emily has the unique ability to speak successfully to creatives and executives and problem solve. Most of her work happens behind the scenes, but if you're working with TruNorth, we bet you're working with Emily.
Greg provides strategic guidance for client portfolios and oversees the execution of marketing strategies to drive ROI. Greg created his first website on a computer he built in 1998 and his obsession with everything on the web never ceased. Helping businesses succeed and grow is his passion. He's ghostwritten three books on marketing and created a class for the Pragmatic Institute. Wherever there's complicated or messy growth issues, you'll find Greg jumping in to help.
With a background in startups and scale-ups, Matt is enthusiastic about building strong client relationships and driving success. He thrives on collaborating with customers to achieve their goals and milestones, ensuring alignment and delivering impactful results. Matt focuses on creating value through strategic partnerships and effective communication, helping clients navigate challenges and seize opportunities. He is dedicated to fostering growth and contributing to long-term success.
Kayla is passionate about building brand awareness and creating engaging content that strengthens a company’s digital presence. With experience in social media management and leading SEO engagements, she knows how to craft strategies that drive visibility and growth. Whether it’s optimizing content for search or creating eye-catching visuals, she’s excited to help elevate your marketing efforts.
Carolina comes with experience developing and executing innovative campaigns that focus on engaging the target audience with compelling storytelling content. By leveraging data-driven insights, she optimizes search and social media strategies to maximize impact. She has spearheaded the development of brand awareness campaigns, significantly enhancing the corporate visibility of renowned financial institutions nationwide.
With a results-driven mindset and a curiosity for innovation, Kate enjoys exploring the many facets of digital marketing. She thrives on the opportunity to learn and adapt in this ever-evolving space and finds it rewarding to implement valuable marketing initiatives that not only create a lasting impact but also drive meaningful engagement and growth. Her passion lies in continuous learning and delivering results that make a difference.
Growth isn’t by chance. TruNorth Advisors provided My Computer Works with strategic marketing and advisory services, helping them achieve a 300% sales increase — all without spending more on marketing.
“It wasn’t a flash of light, just a partnership that grew stronger every week.” — Luke Ford | CEO & Founder of My Computer Works